Business Education and Training

One of the most powerful and uncomfortable emotions that anyone can
experience is fear. It’s only natural to have a certain amount of
trepidation or fear in your window cleaning business, especially if you’re just starting
out, but if it’s not harnessed and channelled properly, I have seen it
literally cripple window washing businesses.

Fear disguises itself in the form of folks procrastinating, or being
“busy”. This kind of “busy” results in pushing papers around, sitting in front of their computer doing “stuff”, researching every little thing about the business
or their potential customers, too much time spent practicing on
windows, buying too many window washing supplies, etc. etc.

Obviously some of the above certainly needs to be done to set the
stage for a successful business, but I’ve seen these activities
stretch into months for some window washers. At some point, it’s time
to pull away from the computer, stop the researching, stop the buying
of supplies, lay down the practice squeegee, and “get out there” to
stir the pot.

A good example of this comes from a guy I use to speak with all the
time on the phone. Every time I spoke to him, it seemed he had a new
piece of equipment added to his collection, a new marketing piece
designed, or something else he needed to buy, instead of any news
about his actual marketing efforts.

He even sent me a bunch of photographs in the mail showing me his
great “stuff”. I saw the beautiful business signage on his van. I saw
the many different ladders. I saw enough window washing supplies to
supply 3 window washing companies. And I saw photos that he took of
houses in his target market that were ideal for his services. (cont’d at newsletter)

To continue reading about Fear and how to control it, visit my window washing newsletter…

One of the most powerful and uncomfortable emotions that anyone can
experience is fear. It’s only natural to have a certain amount of
trepidation or fear in your window cleaning business, especially if you’re just starting
out, but if it’s not harnessed and channelled properly, I have seen it
literally cripple window washing businesses.

Fear disguises itself in the form of folks procrastinating, or being
“busy”. This kind of “busy” results in pushing papers around, sitting in front of their computer doing “stuff”, researching every little thing about the business
or their potential customers, too much time spent practicing on
windows, buying too many window washing supplies, etc. etc.

Obviously some of the above certainly needs to be done to set the
stage for a successful business, but I’ve seen these activities
stretch into months for some window washers. At some point, it’s time
to pull away from the computer, stop the researching, stop the buying
of supplies, lay down the practice squeegee, and “get out there” to
stir the pot.

A good example of this comes from a guy I use to speak with all the
time on the phone. Every time I spoke to him, it seemed he had a new
piece of equipment added to his collection, a new marketing piece
designed, or something else he needed to buy, instead of any news
about his actual marketing efforts.

He even sent me a bunch of photographs in the mail showing me his
great “stuff”. I saw the beautiful business signage on his van. I saw
the many different ladders. I saw enough window washing supplies to
supply 3 window washing companies. And I saw photos that he took of
houses in his target market that were ideal for his services. (cont’d at newsletter)

To continue reading about Fear and how to control it, visit my window washing newsletter…